Kfir Harbi, creative director in Berlin. Films, campaigns and monthly content for companies.

I'm Kfir Harbi. What I do is build a visual language for a company and then keep it running, month after month. Not films for their own sake, but work that moves people and sells.

I started as a photojournalist at 14, and shot for magazines for years before I ever worked for a brand. That's still how I come at a job. Thirty years of it now, fourteen in Berlin, five of those running a creative agency here called achso!.

Small jobs are just me. On bigger ones I bring a crew I've trusted for years. Clients stay because they get results and not only a film, and because I'm straight with them, about the work and about what it costs.