Visual Strategy · Content · Storytelling
Your Brand Deserves
a Visual Partner
30 years of creative direction meets AI innovation — turning brand vision into business results across film, photography, and content.
Every business shares the same challenge: how to stand out visually in a world flooded with content. Whether you need a single campaign or an ongoing creative partner, I bring 30 years of visual instinct to every project — large or small.
Trusted by marketing directors, editors & innovation brands worldwide
Selected Work
Results Across Industries
Find brands in your field and see how visual strategy drove their growth.
What I Bring
What I Bring to Every Project
From a single photoshoot to a full creative partnership — every project gets the same level of care. Some clients start with one campaign and stay for years. Others need a sharp visual solution right now. Both are welcome.
Creative Partnership
Long-term visual strategy for brands that need consistency, evolution, and a creative partner who grows with them — not just delivers assets. I become an extension of your team.
AI-Enhanced Production
30 years of visual instinct directing AI tools. The result: premium content at scale, faster turnarounds, and visuals that feel crafted — not generated. Your competitors use AI. I direct it.
Full Creative Direction
From brand campaigns and product launches to editorial and architectural documentation. One creative mind across all your visual touchpoints — photography, film, AI content, and beyond.
AI-Powered Creative Direction
30 Years of Human Vision.
Now Amplified by AI.
AI is not a separate service — it's integrated into everything I do. From food photography to commercial campaigns, from video production to brand content. The difference: I don't just press buttons. I direct AI with three decades of visual instinct.
Food & Product
AI-assisted styling concepts, automated variations at scale, and cinematic post-production that would take days — delivered in hours.
Brand Campaigns
Generate and test multiple creative directions before the first shoot. AI mockups that save time and budget while pushing boundaries.
Video & Film
Innovative AI video production — from photo-to-cinema transformations (Pic2Film) to AI-enhanced commercial content for leading brands.
Content at Scale
Ongoing social media content with AI-accelerated workflows. More content, faster delivery, consistent quality — without losing the human touch.
"Your competitors use AI. I direct it."
The Journey
30 Years of Visual Evolution
Analog Foundations
Studied photography at the Weisman Institute as a teenager (1994–1996), then became one of the youngest photojournalists in his market. Learned to see light, timing, and human presence. Built visual instinct that cannot be taught — only earned through years of observation.
Commercial Studio, Tel Aviv
Founded photography studio, working with magazines, brands, and creative agencies. Developed a visual language: cinematic yet precise, emotional yet intentional.
International Work, Berlin
Relocated to Berlin. Created campaigns for Nestlé, Heinz, Artlist, and global platforms. Worked across Europe and beyond, bringing emotional depth into commercial storytelling. Holds a German press card — covering events like the Berlinale and editorial assignments alongside commercial work. Co-founded achso! agency. Images licensed through Getty Images and StockFood.
AI Direction Era
Early adoption of AI as creative tool — not replacement. Directing machines with 30 years of human vision to create work that feels atmospheric, intentional, and deeply human. Father of two — the ultimate lesson in patience, timing, and seeing the world fresh.
Beyond the Visuals
Other Creative Worlds
Creativity doesn't stop at the lens. These are the projects where I explore sound, technology, and new ways of storytelling.
Press & Features
Featured In
Trusted Partners
Global Brands Since 1994
Click a brand to see related work
Let's Talk
Your Visual Strategy Partner
Whether it's a one-day shoot, a product launch, or an ongoing creative partnership — great visuals aren't an expense. They're the engine that drives your sales and separates you from your competition. Let's find the right fit.
studio@kfirharbi.com— or send a message —
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